Dana is a designer living in Singapore who has dabbled in designing across all scales, small to big. She has a degree in Architecture and Sustainable Design from the Singapore University of Technology and Design, and also a diploma in Fine Jewellery Design from the Jewellery Design and Management International School.

Dana is architecturally trained and is also well experienced in interior design. Through her internship at Mandai Wildlife Reserve, she got to work on the new Bird Paradise project, gaining valuable experience on designing exciting customer experiences within the park. After graduating from university, she worked at KKS, a firm specialising in interior design for hotels. She is familiar with delivering on design briefs, preparing technical drawings and selecting soft and hard furnishings for any projects required.

While in university, she launched and operated her online jewellery business, dy.creations, on Instagram and Etsy. She single handedly designed, curated, sourced and manufactured the jewellery pieces that were sold under the brand. She also built and managed the social media account of the brand by producing all photography and content for the page. All this in addition to budgeting and accounting for the business, fulfilling orders and managing customer relationships. With her self-starter mentality, ability to learn quickly and willingness to work hard, she managed to go ahead and achieve a professional career in the jewellery industry.

Currently, Dana works at B.P. de Silva Jewellers as a Fine Jewellery Designer and Retail Executive. She is in charge of designing collections for the brand and bespoke pieces for clients. She has taken charge of the end-to-end production process of several product launches, from idea conceptualization to final delivery. She has experience in sourcing for suppliers, overseeing manufacturing and managing the craftsmen, retail and marketing teams involved. On the retails floor, she upholds the company’s brand values by delivering exceptional customer service and strives hard to foster positive customer experiences by being proactive and treating everyone with sincerity. She has also executed 7 high-profile events with the brand, in partnership with renowned brands such as Julius Bär, HSBC, MU/SE, and Vogue.

Dana believes that learning never ends, and that is the part she enjoys most about the process of doing anything. She enjoys communicating and working with people, and looks forward to any opportunity to learn from fellow peers and leaders in their industries. She actively tries to adopt the concept of ‘Shoshin’, the “Beginner’s Mind”, when approaching any topic. She firmly believes that having an attitude of openness and eagerness is what will help her achieve a better understanding, gain greater depths of knowledge and lead to bigger breakthroughs in everything that she does.

Skills

Adobe Creative Suites

Product Design

Creative Problem Solving

Stakeholder Management

Rhino 3D CAD

Construction Drawings

Fluent in English and Mandarin